Enriching Player Profiles @ US Soccer
Give coaches and scouts a better understanding of each of the 1,000s of players in the US Soccer system are, and how they are performing at-a-glance.
Objective
Persona and Product Goals
As a coach…
I need to understand what my players need to work on and where they fit into the US Soccer system. I also need to keep track of our correspondence.
The product should…
Streamline and surface key information and actions to save coaches and scouts time while they work.
Role and Responsibilities
Research, understand UX goals, and design new assets as sole product designer supporting the VP of Product. Re-design includes a UI refresh as well as reconsidered UX design.
Key Product Considerations & Features
Existing UI Pain Points
Majority of screen real estate is taken up by buttons to take you to the most important information, not the actual information
Page has no direction as far as key actions or jobs-to-be-done
Key stakeholders want more information like social handles available
Need to incorporate a new feature to help with persona goals: AI summary of player evaluations
UI in general is stale, needs a general refresh
Final Redesign
Consolidate navigation into tabs using familiar patterns for profiles
Promote key actions uncovered during research: Starting a new evaluation and logging interactions in the logbook
Use column layout to centralize all standardized information about a player
Utilize vertically stacked sections for key read-only information